Course Content
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To explore the issues surrounding the application of IT to define
and implement strategic objectives. |
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To reflect upon the purpose of strategic analysis and strategic planning
and the application of tools and techniques during this process.
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Objectives
On completion of this module, candidates will be able to:
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facilitate the strategic planning process and development |
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evaluate an organisation's opportunities and threats and |
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evaluate an organisation's strengths and weaknesses by applying the tools and techniques used to analyse its resources and competitive capabilities; |
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reflect upon and revise current and potential strategies integrating the knowledge obtained in strategic analysis to provide sustainable competitive advantage; |
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apply the knowledge and skills obtained in this unit to real-world scenarios matching an organisation's strategic capabilities to its competitive environment. |
Outline Syllabus
Strategic planning process:
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Five tasks of strategic management. |
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Development of vision and mission. |
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Setting objectives. |
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Crafting strategy. |
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Implementation strategy. |
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Evaluating performance. |
Management accounting tools:
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Ratio analysis. |
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Investment appraisal. |
Industry and competitive analysis:
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Dominant economic traits. |
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Pest analysis. |
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Competitive forces. |
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Drivers of industry change. |
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Critical / key success factors. |
Evaluating resources and competitive capability:
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SWOT analysis. |
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Strategic cost analysis. |
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Value chain analysis. |
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Defensive and offensive strategies. |
To review non-IT case studies.
To review IT case studies.